SuperZop, India’s first B2R (Business to retail) agri-commerce platform, based out of Ahmedabad has secured ₹8 crore in pre-Series A funding from MS Fund of SIDBI Venture Capital Limited, IIM Ahmedabad’s technology incubator, CIIE Initiatives and angel investor Gurumurthy Raman.
The agrarian-driven startup plans to use the funds to expand their existing store network, aiming to reach over 30,000 B2R customers till 2020.
It will also strengthen the technology platform for better customer experience on service, as well as develop a robust technology-enabled supply chain to support faster growth.
“It gives us immense pleasure to collaborate with a partner like SuperZop, which understands the pain-points of kirana stores in the era of modern trade and offers them wide variety of best quality staples at the lowest prices. This also benefits the farmers by getting an access to a platform that can offer higher prices to their produce by leveraging emerging technologies and by providing superior customer experience. We are looking forward to this purpose driven journey,” a spokesperson from SIDBI Venture Capital Limited said.
SuperZop, was started by Darshan Krishnamurthy, Raghuveer Allada and Prithwi Singh. It allows retailers to order quality staples (dry agriculture commodities like rice, wheat, pulses etc) in best prices directly from large selection of mills, farmer producer organisations and farmers.
The commerce platform also offers hassle free credit and next day delivery to retailers. The company claims that currently, it has a network of more than 3000 retailers in Mumbai.