In order to cope up with the festive season sale across the country, Snapdeal, an e-commerce platform has planned to unveil three separate online stores offering pooja essentials for Karva Chauth, Dhanteras and Deepawali, cited Inc42.
The online stores are scheduled to be launch later this month, which will be set up to ease the festive shopping experiences of the users.
“We have analysed the user purchase patterns and from that we have derived what most of our users buy during specific festivals. We put together a collection in a systematic manner so that users don’t miss out on anything. The pricing on Snapdeal is such that users can find all they need in multiple budget points,” a Snapdeal spokesperson said.
Snapdeal was founded by Kunal Bahl and Rohit Bansal in 2010. Snapdeal provides an online marketplace offering various products across different categories like electronics, mobile, books, fashion, and computers, among others.
Some examples of the online stores, to be set up by Snapdeal, include offerings such as pooja thalis, decorative Karvas on Karva Chauth store; gold and silver coins, utensils, fine jewellery on Dhanteras e-store; and idols of Lakshmi and Ganesh, gift selections for Diwali online store.
Snapdeal claims to currently have over 50,000 registered sellers on its marketplace with focus on Tier 2 and Tier 3 cities.
In the first three days on Snapdeal’s Dussehra sale, the company reported to have recieved about 92% of the orders from non-metro cities.
Furthermore, a reports by RedSeer noted that the majority of the shoppers in the last years’ festive season sales came from Tier 2 and Tier 3 cities.
The report also found that the industry gross merchandise volume (GMV) for the festive days in 2018 had jumped 77% year-on-year, in comparison to the overall annual growth at around 35%.