Mall91, a social commerce startup, has bagged $7.5 million (approx INR 53 crore) in series A round from group of investors including GoJek, Beenext, Kalaari Capital, cited Mint.
Nitin Raj Gupta, co-founder and CEO at Mall91 said that the platform plans to use the funds to grow the business by expanding to other top 8 local languages, amplify its supply chain capabilities domestically and internationally while also expanding its engineering, operations, marketing, and support teams.
Mall91’s social commerce platform combines various functions onto one platform, including gaming, video, chat, and social shopping features. It is targeting the next 400 million users who speak various regional languages across Tier 2,3 and 4 cities in India.
As per the reports, social commerce startups have seen rising investor interest over the past year or so, as these firms seek to tap into small-town India, which has large user bases and are coming online and using social media more than ever before.
Some of the significant social commerce startups in India include DealShare, Meesho, Shop101, GlowRoad, and many more.