Uber Eats, a food delivery-based parent subsidiary of Uber, is targeting young professionals in metros and joint families in smaller towns to increase its footprint.
The development comes as a need when online food delivery market in India goes more competitive in nature, and Uber Eats is yet to create a significant mark on the India palette.
“We’re actually seeing a trend of multiple combinations of orders at once in India, which is not limited to just on Friday nights or festivals but on a regular basis,” Raj Beri, Head of Uber Eats-Asia Pacific, said.
Beri said the platform’s growth in India is beyond age demographics and more towards collective adoption of digital food delivery services.
Uber Technologies Inc. is an American multinational transportation network company (TNC) offering services that include peer-to-peer ridesharing, ride service hailing, food delivery, and a bicycle-sharing system.
The company is based out of San Francisco and has operations in 785 metropolitan areas worldwide. Its platforms can be accessed via its websites and mobile apps.
“Content, storytelling and just being transparent with the background behind where your food is coming from is very important. It would enable communication between restaurateurs and customers,” said Nikki Neuburger, Global Head of Marketing, Uber Eats.
While, according to a latest revelation, countries in the Asia-Pacific (APAC) region order more from Uber Eats than any other geography in the world, with 1.5 million unique cuisine choices available on the platform in the region.
Uber Eats is currently available in 38 cities. The company is introducing several India-first features on its app like the veg-only recommendations and cash payments.
Whereas, according to Uber Eats’ Senior Director and Product Manager Stephan Chau, the company is using advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) to safeguard its customers’ data.
“We don’t have reasons to really want to expose our users’ data outside of context. Our goal is to make sure that the users understand our steps and benefit from the transparency,” Chau said.
Some of the food delivery giants, operating besides Uber Eats, includes Zomato, Foodpanda, Swiggy, Fresh Menu, Masala Box, Ready Bowl, and many more.