Uber, an online transport network company, headquartered in San Francisco has started allowing its users to place food orders inside the main app. The development comes as an attempt to persuade the users of the ride-hailing service to try out its food delivery service UberEATS.
The company has started to make a web view of the app which is accessible through the main app. It has merged a fully-functional web version of UberEATS into the main app.
“We believe our platform model allows us to acquire, engage and retain customers with the cost, as well as efficiency and effectiveness advantage over our rivals, typically monoline competitors,” Dara Khosrowshahi, CEO at Uber said
Khosrowshahi also said that the company’s subscription and loyalty programs are vital to cross-promote its services.
Uber Technologies Inc. is an American multinational transportation network company (TNC) offering services that include peer-to-peer ridesharing, ride service hailing, food delivery, and a bicycle-sharing system.
The company is based out of San Francisco and has operations in 785 metropolitan areas worldwide. Its platforms can be accessed via its websites and mobile apps.
He also said that the company had consequently seen encouraging early returns.