Fri. Mar 29th, 2024
Venture Catalysts invests ₹7 crores in Try & Buy FashionsVenture Catalysts invests ₹7 crores in Try & Buy Fashions

Mumbai-based Venture Catalysts, an early-stage investment firm has invested around ₹7 crores ($1 million) in Try & Buy Fashions, a startup that provides a virtual trial room for online shoppers.

Try & Buy Fashions was founded by Nitin Vats in 2017. With its virtual trial room and virtual stylists, the startup is trying to provide an offline shopping experience to its customers, from the comfort of their homes. It uses an AI-based personalized stylist in its IP protected virtual trial room to create 3D animated models of users, based on their body type, height, weight, skin colour, among other features.

Talking about the investment, Apoorv Ranjan Sharma, co-founder and president of Venture Catalysts, said, “Despite the efforts made by fashion e-commerce companies to enhance the experience, size and fitting are huge loopholes driving unprofitable customer returns. Try & Buy comes as a breath of fresh air in the e-commerce segment with its capability to truly transform the product experience for online shoppers.”

The startup offers its virtual trial room and personalized stylist feature for its customers, along with licensing the software to brands and e-commerce website to enable them to enhance their customers.

Some of the apparel brands using its product include Tommy Hilfiger, Monte Carlo, and Calvin Klein. It is also in the process of helping other e-commerce websites to integrate the software.

While many online shopping websites are looking to expand their offline presence to enhance the shopping experience of their users. Try & Buy Fashions’ technology will make many online e-commerce platforms to rethink their strategies as it further builds its technology platform to provide a seamless experience.

In a similar industry news, India’s leading fashion e-commerce Myntra had acquired an omnichannel retail platform, Pretr.

By Varun

Startups | Books | Ideas

Leave a Reply

Your email address will not be published. Required fields are marked *