CityMall, a vernacular social e-commerce platform, has raised an undisclosed amount of funding from Jitendra Gupta of Citrus Pay, Alvin Tse of Xiaomi, Manish Vij and Harish Bahl from Smile Group, Rishab Malik, former co-founder of Droom, Rajesh Sawhney of GSF and M&S Partners among other marquee investors.
Angad Kikla, co-founder at CityMall said, “We have received tremendous support from our investors and this funding will help us technologically develop and strengthen our supply chain while keeping our growth plans intact. We also focus on differentiated customer experiences that play a big role among the price conscious audience enabling them to purchase online more easily.”
In just a few months, the company CityMall, has grown from 50 to 750 orders a day growing by 50% every week. Basis current scale of growth, CityMall plans to reach 20,000 orders a day in the next 12 months.
The e-commerce platform CityMall, sells lifestyle and household products with curated special discounted deals through peer to peer referrals via WhatsApp and also plans to target to next 200 million customers through this medium.
CityMall aims to provide access to value for money products to new internet users in India and targets women in Tier 2, 3 and 4 cities.
CityMall orchestrates peer to peer referral behavior that creates strong layer of trust among our target audience. CityMall plans to scale to 20,000 orders a day in next 12 months.
On why CityMall chose WhatsApp as a medium, Divij Goyal, co-founder at CityMall, said, “WhatsApp is the most penetrated social network in small town India with maximum amount of time spent by a user on this platform. Using WhatsApp will provide very strong view-ability of deals shared for our products as compared to other social platforms like SMS. We will be doubling down on leveraging WhatsApp for downstream e-commerce workflows with more languages soon.”
CityMall’s target audience are women in small town India. They range between the ages of 25-34 years and are one of the fastest growing customer segment.
With this development, the company plans to add more women centric products in addition to more languages on the platform soon.