US-based global retailer Walmart has reportedly started selling Flipkart-owned fashion e-tailer Myntra‘s private label “All About You”, in its stores in Canada, taking Flipkart global. This move is said to be targeted towards reaching the Indian diaspora in Canada.
It is to be noted that “All About You”, endorsed by Deepika Padukone, who has a massive fan base in Canada, is said to be one of the reasons for taking the brand to Canada. This women’s fashion brand “All About You” was launched in 2015.
Walmart had been focused on expanding in India, since its acquisition of the Indian e-commerce giant Flipkart in a massive $16 billion deal. It looks like Flipkart is starting to leverage its partner Walmart’s global network to expand it overseas, following other Indian unicorns like OYO and Ola.
If the reports are to be believed, other celebrity endorsed brands like HRX by Hrithik Roshan, are also expected to be sold in Walmart stores globally.
Already, Myntra has 14 private brands on its platform, which vary in size from among the best-selling brand on its platform to relatively smaller ones. Myntra’s private label business drives around 25% of its overall revenues from its in-house brands. The fashion e-tailer is looking to expand it to 30% by the next fiscal year.
With the competition heating up between Flipkart and Amazon in India’s e-commerce domain, it is no surprise both the e-commerce giants are looking to adopt an omnichannel strategy to expand their customer base.
Recently, it was reported that Amazon is set to pick up stake in Kishore Biyani’s Future Retail, in order to expand into the offline retail in India.
Earlier this month, it was also reported that Amazon and Alibaba were in talks to acquire a stake in Spencer’s Retail.
Last month, Amazon and Samara Capital’s joint venture Witzig Advisory Services, acquired Aditya Birla Group’s retail chain More.