The Indian Wire » Startups » WoodenStreet’s FY20 Expansion begins with a New Store in Whitefield, Bengaluru

WoodenStreet’s FY20 Expansion begins with a New Store in Whitefield, Bengaluru

India’s finest custom furniture store, WoodenStreet, will begin its first tier of expansion in FY20 by opening a new Experience Store within the Whitefield suburb of Bengaluru.

2018 was an aggressive year for WoodenStreet, centred around erecting brick-and-mortar stores in major cities across India, including Bengaluru. With 12 stores that dotted the map by the end of 2018, it was about time to extend this number and bring people closer to furniture that is customized to their tastes.

“Back in the day, we had merely started as an online platform that made furniture customization easy”, says Lokendra Ranawat, CEO of and a visionary working towards revolutionizing the furniture buying experience. He further elaborates, “2016 saw our first experience store, and that too in Bengaluru. Later, we expanded our reach to Mumbai, Jaipur and other major cities, finally hitting the 12-store mark when 2018 ended. This year, it’s going to be bigger.”

The idea behind erecting these brick-and-mortar experience stores was to bridge the gap between traditional shopping and accessibility to a huge catalogue that is available online. Customers not only get to visualize their furniture in real time, but can also see how it blends with other units to create a set and how they can have it modified to match their interiors and their needs.

Whitefield was the centre of activity during the IT boom in Bengaluru, and now leads as the melting pot of various people, their cultures, traditions and corporations that lead our nation ahead in the IT industry. Hence, it was selected as the new spot for an experience store so that people from all walks of life can finally access premium quality solid-wood furniture that is customized according to their varied requirements.

With a vast network that spreads across more than 100 cities through its delivery hubs and experience stores, WoodenStreet is the leading furniture customization store that brings people closer to their dream furniture, bonded with love.

About the author

Prithviraj Singh Chauhan

Part time journalist, full-time observer. Editor-in-Chief at The Indian Wire. I cover updates related to business and startups.


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