Zerodha’s Rainmatter invests ₹4 cr in an early state financial content startup Finception


Rainmatter, an early-stage fintech fund and incubator, created by Zerodha, has infused ₹4 crore in Finception, a startup which creates content around stock market investments, cited ET.

According to Finception, majority of the online content available on the stock markets currently is in the form of research reports and financial analysis, which is difficult to comprehend for a layperson who wants to learn about the stock markets.

Bhanu Harish Gurram, co-founder & CEO, Finception, said, “Most financial websites talk about stocks in a way that excludes a large group of readers from ever accessing this material without seriously pursuing the subject matter themselves. We wanted to change that by writing simple long-form articles around financial markets and specific stocks and giving free access to our readers. Our aim is to provide a platform for investors and non-investors to explore the world of finance through our easy-to-understand stories.”

Finception was started by Bhanu Harish Gurram, Shrehith Karkera, Pawan Kumar Rai, and Lokesh Gurram in 2018. The platform Finception aims to make stock markets more accessible to the layperson. It uses storytelling as a key feature to simplify the content featured on their platform.

Finception recently launched Finshots, a short three-minute daily newsletter, covering the most important financial and business news in a language people will understand. The idea behind Finshots was reaching out to a wider audience among millennials.

Furthermore, Finception has partnered with finance clubs at 20 business schools, including names such as IIM Ahmedabad, Indian School of Business (ISB), Faculty of Management Studies among others. The platform Finception already has over 13,000 subscribers, the startup claims.

Nithin Kamath, Founder & CEO, Zerodha, added, “We liked the idea that a platform can explain complicated stock market activities in simple language, which is very important in a country like India, where the retail investors’ count is hardly two percent of the total population. This will help to spread awareness and knowledge about the markets to get more investors on the bourses.”


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