The startup industry, in the fitness space, is emerging at a fast rate due to the large number of investments coming from the glamour industry. Celebrities such as Shahid Kapoor, Akshay Kumar, Malaika Arora, and many more have infused a great deal of capital into the fitness startups, ultimately contributing wealth to the Indian startups ecosystem.
Based out of Delhi-NCR, the platform plans to use the freshly raised capital to increase its number of indoor all-weather swimming pools, invest in expansion, good talent, and technology to boost its operations.
Naman Sharma, Co-founder of Fitso, said that the team found a gap in the sports and fitness industry unorganised and conventional. The startup is making fitness accessible and affordable using technology, and by eliminating the need for a gym membership or expensive equipment.
“We focus on providing a facility to play sports under the guidance of a qualified coach. Fitso has seen families buy a Fitso subscription together. We plan to become the biggest brand name in the sports-oriented fitness segment,” added Naman.
Recently, the startup was launched in Hyderabad. At present, it has sports programmes for badminton and tennis with plans to launch an all-in-one pass.
Shweta Singh, Principal Investor at SRI Capital, said, “There is a gap in demand for sports facilities among people of all age groups and supply of good quality facilities. There is a latent demand for a service like Fitso, which takes the hassle away from engaging in sports. Fitso is making sports accessible to all.”
Fitso claims to have more than 20,000 subscribers in Delhi-NCR. It started as an app to find running and cycling partners.
The startup works as a complete fitness solution provider with its own full-stack technology powering it.
Adding on, according to Redseer, the fitness industry is estimated to be at $12 billion in 2018, projected to increase at 18 per cent CAGR to $32 billion by 2022.