The Indian Wire » Startups » Zomato launches food delivery service in seven tier 2 cities to expand outreach

Zomato launches food delivery service in seven tier 2 cities to expand outreach

One of India’s leading food delivery startup Zomato announced that it has launched its food delivery services in seven new cities, Dehradun, Agra, Patna, Mysore, Ranchi, Raipur, and Aurangabad, in order to strengthen presence in tier 2 cities in the country. It has partnered with more than 1,500 restaurants in these cities to strengthen its network.

Talking about the expansion, Mohit Gupta, CEO – Food Delivery, Zomato said, “We’re heads down focused on growing this business and are excited to bring Zomato’s food delivery services to these cities. India is our largest focus market and growth in tier II and tier III cities has been really encouraging for us. We want to continue to reach out to more users in India, and make their interactions with restaurant much more seamless as compared to what they are right now.”

With the launch, Zomato’s online food delivery services are now available across 28 cities in the country. As it competes with Swiggy, in the food delivery space, being the first to enter these cities will give it a push and help it strengthen its presence through its vast network of restaurant partners and seamless delivery platform.

Zomato is expected to bring its food delivery services to more cities in the coming months.

The startup clocks an average delivery time of 33 mins with a vast network of its own fleet. Its services are available seven days a week from 11 am to 11 pm, with plans to soon start delivering breakfast and late night meals.

As Zomato strengthen its presence in tier 2 cities, it was reported that its rival Swiggy is gearing up to raise around ₹3,400 crores, as it looks to accelerate its expansion plans. Swiggy had also acquired a Mumbai-based on-demand delivery startup Scootsy in order to boost its operational strength.

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