The online marketplace, Amazon is expected to roll out its Alexa Voice Service (AVS) and Echo speakers in India till the end of 2017. The Echo will initially be available in English language and will later be upgraded to regional Indian languages, including Hindi, Marathi, and Tamil. The company is currently developing its multi-lingual interface of the system in Chennai.
Amazon’s Alexa is an intelligent personal assistant similar to Apple’s Siri and Microsoft’s Cortana. Alexa with Echo will enable users to book a cab, flight tickets, or place shopping orders by just giving voice instructions to a device. The device will also be linked with Amazon.com.
According to the analyst reports, the company will offer exciting prices for the Alexa and Echo launch in India. The company has already distributed the speakers to some Indian executives, business professionals and analysts for testing. Alexa can also be used to draft e-mails, text messages, set reminders, play music and movies on Amazon Prime Video, using simple voice commands.
Echo speakers were launched in 2015 in the United States and already account for 70.6% of the voice-enabled speaker market.