Great Indian Festival of Amazon ends successfully yesterday and According to Amazon India, this year’s Great Indian Festival sale has recorded the highest share of transacting customers and purchases across all online shopping platforms in India.
The sale commenced at the onset of the festive season in India, famously synonymous with the splurge on a range of products across categories. The Great Indian Festival started on 29 September and concluded on 4 October.
In this sale, the e-tailing giant had offered a large number of deals and discounts on smartphones, laptops, TVs, tablets, headphones, and more.
Amazon’s strong sales help the smartphone brands such as Apple, Samsung, OnePlus, Xiaomi and Vivo, claims the Jeff Bezos-led company.
Amazon said in a statement that, “The event accounted for the highest purchases by Prime members who shopped across categories like large appliances, smartphones, grocery and Fashion. Top selling products included Echo Devices, FireTV stick, Samsung Galaxy M30s, MI band4, One Plus 7, Aashirwad Salt.”
The e-commerce company said that premium smartphone brands like OnePlus, Samsung, and Apple made record sales.
OnePlus is the most sold phone in the Great Indian Festival with a sale of over Rs 700 crore which increases up to 80 percent of the total sales in the category of premium smartphones from Chinese manufacturers as compared to last year.
Samsung due to its M Series, Samsung A series and Samsung Note 9 saw a five times growth in smartphone sales figures than the last year’s Great Indian Festival.
Redmi continues to be one of the favorite brands of Indian customers with Redmi 7 emerging as the top seller in terms of unit sales on Amazon in the first five days of the sale event. Other Xiaomi phones such as Mi A3, Redmi 7A, Redmi Y3 and Poco F1 also saw great demand.
Vivo also saw a four times increment in sales which is led by Vivo U10, as compared to the sales during the Great Indian Festival 2018.
In addition to deals offered by Amazon, the bank offers also helped in pushing the customer demand and traction, especially for premium smartphones. According to Amazon statement, one out of three premium smartphones was bought on EMIs.
“One out of three iPhone XR phones and over 40 percent of OnePlus 7T phones were bought on EMIs,” Amazon said in a statement.