Facebook launches music videos feature to take on Youtube

Facebook music
Image source: Facebook

Facebook has launched a music video feature across desktops, android, and iOS.

Music section on Facebook
Image source: Tek Deeps

Facebook said on Friday it’s adding official music videos to its social network in the US, starting this week. They have partnered with major music companies including Sony Music, Universal Music Group, and Warner Music Group. These videos can be seen through Facebook watch or individual artist pages.

This is a huge addition to Facebook as they were only able to show short previews up till now. Like every other post, you would be able to react comment and share these music videos. This will increase the time spent by users on Facebook and also generate more revenue.

Well, reports state that Facebook’s interest in music video arises from more lucrative advertising deals in videos.

Facebook says that its platform will feature exclusive music video content from a variety of artists including J Balvin, Karol G, Sebastián Yatra, Alejandro Fernández, and Calibre 50. A new official music video from Lele Pons will exclusively premiere on Facebook, and it also says it will have an exclusive video from Panamanian R&B singer Sech.

Youtube is currently the undisputed king of music videos. With 2 billion users per month, there is no match to them. With Facebook entering the market now Youtube has a big competition and let’s see how this goes down the line. Facebook slowly spreading its roots in every tech field.

According to a report from IFPI an organization that represents the recording industry, YouTube made up 46% of all music streaming listening time around the world in 2017, except China. In 2019, the company paid out more than $3 billion to the music industry through ads and subscriptions.

Facebook also said how music videos on its own platform would allow artists to engage closely with fans through features like custom AR effects and music stickers. They would also look to raise money for important causes.

Facebook is working with partners in India and Thailand to build the music video experience on Facebook for those regions.


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