In the next month in U.S, Facebook is all set to launch officially-licensed videos of music for artists. On Wednesday, TechCrunch reported that an email has been sent to owners of Facebook who are linked to the artists. The social network also reported that they will need to work on new setting to add music videos to their page ahead of an August 1, which is the respective deadline.
If there is no action from the artists, Facebook would automatically create a page of their videos titled (Artist Name) Official Music’. There would be no need for the artists to manually upload their videos or links. Facebook will be taking control over this page, which would be accessible via Facebook Watch and “a new music video destination” on the platform.
Matt Navarra, who is a social media commentator also commented, the new feature would allow artists to edit the auto-generated posts, including their title, description, tags and thumbnails.
However, there was no social network that had commented on the report. Facebook’s strategic move of expansion into music videos will present a significant challenge to YouTube.
Nearly 2 billion monthly users is there on YouTube currently where almost 15 per cent of traffic comes from the US. In the year 2019, the streaming service reportedly paid over $3 billion to the music industry. Also in the very same year, YouTube generated $15 billion that contributed roughly to 10 per cent to all Google revenue.
As per the Google, YouTube has near about more than 20 million subscribers across its Premium (ad-free YouTube) and Music Premium offerings, as well as more than 2 million subscribers to its paid TV service.
Although, Facebook has over 2.60 billion monthly active users globally whereas social media platform Instagram reaches over a billion users.