A company’s logo is a vital part of its identity. It is not only a patented symbol but a representation of the overall essence of the brand. Your company logo serves many functions apart from being stunning or beautiful. Therefore, designing a logo becomes a critical activity for the organization as well as brand design agency. The fundamental purpose of a logo is to give a unique mark which helps you differentiate your brand from the others. For a company operating in a highly competitive market, it is all the more important to create a unique logo for differentiation.
A logo is not a creative urge but utilization of creative skills to strategically bring together the components that convey a strong brand message. It requires in-depth research, knowledge of market dynamics and customer behaviour and more. Your brand agency undergoes the nth number of processes to provide logo designing service, and to present some logo options backed with solid reasons. However, some of the universal parameters that are essential to make an effective logo are must be made clear and agreed upon before the logo designer service of your brand agency begins. Here are some of the suggestion you can take care of:
- Arriving on the brand meaning: It is vital for the leaders in the company to form a mutual understanding of what their brand stands for. It could be the quality of product/service, trust, or customer relations or innovation, anything that will remain consistent. Your brand agency will pick the cues to represent the same in your logo.
“Your logo must help the viewers identify key information about your brand,” says Megha Malik, Co-founder, LogoPeople
- Simplicity: Simple designs are catchy and easy to remember. They create top of mind recall without any effort. Simple logos are most effective is establishing brand recognition among masses. The visual impact created by the logo helps your customers or other stakeholders to create a strong association between the brand and them. For example, think of brands like McDonald’s, Addidas and other brands that have a simple logo that can be instantly recognized.
- Likable: Logos have the power to make others like it (your brand) and cleverly designed logo is surely going to connect with the viewers. Have you ever looked at a logo and thought “That’s is so smart, how did they think like that?” Believe it or not, but the logo successfully registered in your brains, and you can connect with it even when you see it after a long time.
- Proportionate and balanced: Perhaps the most critical aspect for any design or even artwork. Irrespective of how many or how vibrant colours, and what shape/typography you have chosen but if the logo lacks appropriate proportion and balance, it will fail to serve you any purpose.
The parameters mentioned above can provide a good foundation for your brand design agency to start the logo design service for your brand, and the process may involve more parameters too. Once a suitable logo is in place, it is essential for you to share the same with a select group of your network and take feedback. This method can strengthen your intentions to pick and choose the best logo for your brand. However, you also need to know that despite many efforts there will always be a set of people who may not understand your logo and what it means, but it does not say that your logo is not good, unless those set of people are more significant in number and are your regular customers/partners.