There has been a recent study which demystifies that people are more loyal to Android than they are to iOS. According to the Consumer Intelligence Research Partners (CIRP), Android users have higher brand loyalty than iOS users and this loyalty isnt just rising since 2016 but currently marked as the highest ever!
In order to calculate the current loyalty of users to each platform, a study was conducted which looked at the percentage of US customers who stayed with their operating system after upgrading their phones in 2017. And the result was immensely huge with as much as 91% staying with Android, while a bit meager in comparison 86% staying with iOS.
Mike Levin, partner and co-founder of CIRP, reports TIW that “With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it.”
Brand loyalty for iOS and Android has shifted over the years. Travelling back in time to 2013, iOS users were more loyal, but from January of 2016 till December 2017, Android had the lead, ranging from 89 to 91 percent while iOS loyalty ranged from 85 to 88 percent. There may be a confusion between the rate of switching; this rate of switchinf is different from the number of people switching, says CIRP. Its evident and now proved that Android has a larger customer base than iOS, and therefore the number of people who are converting from iOS to Android is the same as or hopefully more than the number of people switching from Android to iOS. Looking at absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users, adds Lenin.