The smartphone associated devices like hearables, fitness trackers are gaining a wide range of popularity all over the world. Due to the advanced development in these devices, buyers are in the front foot to buy these devices.
Recent reports say that hearable devices shipment into India had jumped 700% year-on-year in 2019. This emerged as the fastest-growing segment in the wearables. Apple stands first in the line, to become the largest selling company among hearables. It has a market share of 27% and riding on strong sales of second-generation Air Pods.
Availability of 4G speed low cost and raise in the OTT platforms are responsible for the increasing demand of the hearables. Shilpi Jain, research analyst at Counterpoint said “The increasing audio content consumption, portability, and advancements like health and fitness tracking, smart assistants are making TWS popular among smartphone users and driving the demand.”
Top Three Vendors:
Apart from Apple JBL and Noise also have a large market share. JBL has a 12% market share while Noise has 8%. Apple, JBL, and noise are the top three vendors in the market. Together they cover half of the shipments in 2019. Realme and Samsung are also in the race and each of them has a 7% market share.
Noise has gained double-digit in the market due to its good quality and service. It is the only Indian company to be in top five. Noise hearables has
- Long battery life
- Good audio quality
- Affordable pricing
These qualities have made noise to withstand among other companies. Noise products like Shots X1 and X5 are the top five best selling hearables of 2019.
Even though the price of Apple Airpods is high, they are the largest selling hearables in 2019. Apple AirPods has a strong noise cancellation feature and easy integration with Apple devices made it the highest-selling Airpods of 2019. It is believed that this legacy will be continued in future also. Apple had recently launched the third generation AirPods with swappable earplugs.