Samsung tops the indian smartphone market for premium smartphones(i.e smartphone priced more than 30,000) with the largest market share of 50% in Q1,2018.
Samsung tasted this success with the help of their new series of flagship devices such as Galaxy NOTE 8, Galaxy A8+, Galaxy S9.This is also 16% Year-on-Year growth for samsung.
OnePlus and Apple were the runner ups with 25% and 20% market share respectively. The overall sahre of these three giants in 95% of the overall premium samrtphone segment.
When it comes to the individual devices that contributed to a healthy premium smartphone market in Q1,2018, The OnePlus 5T had a 25% market share followed by Galaxy S9+ at 17% and Galaxy s9 at 12%.
Apple, the big name in the smartphone market was leading the share with 46.9% in Q4,2017 followed by OnePlus and Samsung at 24.9% and 17.6%,respectively. The decreasing demand for the IPhone 8 and I Phone X led to the downfall of apple as the demand decreased by 55%. Also the increase in the import tarrifs resulted in the hike in the prices and hence decreasing of the demand.
On the other hand,OnePlus grew over 192% in the premium smartphone segment.OnePlus not only maintained their second spot but also became the fastest growing smartphone and brands.
Although Samsung emerged as the leader, Xiaomi beats Samsung in overall smartphone shipments, Xiaomi topped with a 31.1% market share in Q1,2018.