In order to accelerate their sales, all the companies are trying to attract customers via giving exciting offers in this ongoing festive season. Now, Spotify has brought its premium family plan to Indian users. The family plan lets six users enjoy and share unlimited music and podcasts at just Rs 179 per month.
I think Spotify knows how to attract its customers in the festive season like Navratri, Diwali where music played a vital role and music consumption in India is likely to get a big boost.
Spotify has a library of 4.5 Lakh podcasts and over 50 Million songs and is releasing this feature just ahead of the major festive season, which got underway this week.
Spotify India head Amarjit Batra said:
“Family time and recreation are a core part of our Indian culture, and we want users to discover new music and podcasts through their family, without compromising on their personal taste and app experience. We are thrilled to bring this subscription tier to the country”.
About Premium Family Plan:
The “Premium Family” plan is not new to Spotify and has been around since 2014. The company had updated the plan last month to include more features such as a ‘parental control’, ‘Family Mix’ that creates a personalised playlist comprising of songs everyone in the family would enjoy and ‘Family Hub’ that allows the billed users to manage the setting, addresses and adjust parent control from one place. These features will be available in India at launch as well.