YouTube roll out “YouTube Charts” in India. The YouTube Charts will showcase a list of country-specific trending music lists, top songs, artists and music videos at one place.
“YouTube Charts” is now available in 56 countries and it has more than two billion global users and 265 million monthly users in India.
Lyor Cohen, Global Head of Music at YouTube, said :
“We’ve heard loud and clear from Indian artists, labels and fans that they want a single source of truth to see what’s hot and popular in the world of music. Now finally we have c came up with this solution and I’m incredibly excited to bring YouTube charts to India.”
From past many years, Indian artists including Guru Randhawa, Badshah, Arijit Singh, and Neha Kakkar have reached the YouTube music country charts in the UK, Australia, New Zealand, and Canada along with the global chart.
“Indian artists have truly gone global. On an average 20 percent of the entries on the ‘Global Top Songs’ chart have featured Indian artists. Their popularity outside India is a testimony of YouTube’s massive global reach and opportunities it offers to artists,” elaborated Pawan Agarwal, Head of Music Partnerships, YouTube & Google Play, India and South Asia at YouTube.
What’s in YouTube Chart :
The YouTube Charts include trending lists, top songs, artists and music videos. YouTube’s Music Charts track artists, songs, music videos, and what’s trending.
Trending: The trending section is updated multiple times a day and is based on total organic views to provide a real time view of the new song music fans are enjoying on a particular day.
Top Songs: This section shows the most played songs on YouTube and it is based on the total number of organic views of a song on YouTube. The Top Songs chart is updated weekly on Monday at 12.30 AM.
Top Artists: This section highlights the most popular artist on the YouTube, representing the biggest artists on YouTube. The result is based on the total organic views of their entire discography: official music videos, official song used in user generated content, lyric videos, and more. It is updated weekly on Monday at 12:30 AM.
Top Music Videos: This section highlights the most viewed music videos on YouTube. It is based on the total organic views and is updated weekly on Monday at 12:30 AM.