Fri. Mar 29th, 2024

Yu Televentures, Micromax powered brand was famed to replace Chinese smartphones with its affordable smartphones. In reality, most of their smartphones were rebranded devices from Chinese OEM itself. YU has previously launched many mid-tier smartphones, however, due to par below built quality and unskilled service centres they all failed by one way or the other. Today YU has launched its successor to the first smartphone YU Yureka called as YU Yureka Black.

In terms of design and aesthetics perspective, the device offers niche built quality with premium materials. The black colour scheme is inspired by the success of many smartphones with the same colour. At least in terms of paper the specifications looks great, let dig deep for further analysis.

The device is available either in chrome black or matt black, chrome Black is nothing but the jet black from iPhone 7 and 7s. This is one of the few devices that offers 1080p IPS lcd panel with 5 inch screen size. The display is protected by 2.5D curved glass carved out of Corning Gorilla Glass 3. The Qualcomm Snapdragon 430 oct-core SoC is hidden under the screen, paired with 4 GB LPDDR3 RAM and 32 GB onboard storage. To add cherry on the top, the device does support external SD card upto 128 GB.

As the optics are concerned, the device offers 13 MP rear facing camera with dual single tone LED flash. The Sony IMX 258 does support PDAF, HDR with Super Pixel mode as well. The front facing 8 MP camera does do any of these things but offers other bunch of features like Selfie flash, Beauty mode and smile shot with 720p video recording capability.

As a standard feature, the device offers dual SIM card slot with 4G LTE capability on both slots along with front facing finger print scanner, which facilitates the unlock in just 0.2 second. The YU Yureka Black still runs on Marshmallow with expected Nougat launch in few weeks. To top it off, the device offers non user replaceable 3000 mAh li-ion battery with fast charging via micro USB.

Finally, the device will go on sale from 6th June via Flipkart, like their previous devices Yureka Black will be online exclusive model with the price tag of INR 8,999 only.

By Vivek

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