Double Seven: The ‘Sarkari’ Cola of India
“Be quick, but don’t hurry.” This phrase embodies the brand name- Double Seven. Not only did it find its genesis in the crisis, but it also gave India a brand…
Coca-Cola names Nishi Chaturvedi as VP and HR head for India and South-west Asia
Soft drink major Coca-Cola has appointed its new Vice president, HR Head for India and South-West Asia. Now Nishi Kulshreshtha Chaturvedi will be taking the charge as its new vice…
Coca-Cola blames GST and Demonetization for sales declination
The Coca-Cola has encountered the decline in its sale in the country by 4% due to the new policy changes, GST and demonetization.
Coca-Cola to launch a new category, Kinley Flavors
In order to compete with the local beverage brands, Coca-Cola has planned to launch Kinley Flavors which will be 35-40% cheaper than Coke, Sprite, and Fanta.
Coca-Cola plans to shut analytics center in India
To restructure its business across the world, Coca-Cola is soon going to shut down its biggest analytics center in India.