The online fashion retail market is dominated by Flipkart Group, thanks to Flipkart’s own online marketplace as well as Myntra and Jabong. However, Amazon India has been making developments in this space, giving tough compition to Flipkart.
Now, Amazon India has stricked a deal for the online exclusive retail of fashion label Rheson by Rhea and Sonam Kapoor. The brand is all set to make an entry in the e-commerce marketplace through Shoppers Stop’s exclusive flagship store on Amazon.in.
Rheson will make its debut on Amazon.in with five main themes, which includes Inspiration from the Nostalgic 90s, Mogra, Relaxistan, Emoji and the Mithai.
Commenting on this development, Rhea Kapoor said:
We are so stoked by the runaway success of Rheson. Sonam and I wanted to create a brand keeping the Indian girl and her sensibilities in mind. So, it’s really heartening to see that girls from all over the country have taken so strongly to Rheson. We are now super excited to launch Rheson on Amazon.in and take the brand to the next level. With Shoppers Stop’s tremendous platform and Amazon.in’s extensive reach, we are confident that Rheson is going to springboard to greater heights.
Bollywood actor Sonam Kapoor said:
We believe that with Amazon.in’s wide reach and scale, Rheson can reach every nook and cranny; giving young girls and women easy access to affordable glamour. From the very beginning, we were clear that we wanted Rheson to be every girl’s best friend. And with the support of Shoppers Stop and by extension Amazon.in, we know that there’s #NoRheson we can’t achieve that!
Rheson will also be available on shoppersstop.com, the Shoppers Stop mobile app and Shoppers Stop stores across the country – making the high fashion brand extremely easy to access across various channels.
In September, Amazon India bought five percent stake in Shoppers Stop, whose items, with exclusive space on the webpage, get more visibility on the former’s platform.
Amazon India hosts over 15,000 brands and over two million products on its platform. In 2016, Amazon Fashion inked deals with over 150 top fashion brands, including Aeropostale, Emporio Armani, Armani Exchange, and Versus Versace.