Riteish Deshmukh is all set to feature in the video of singer-composer Arko Pravo Mukherjee’s non-film song titled “Aainda”, the actor-producer’s first in the pop music world. The song video also features Italian actress Madalina. The song was composed and sung by Arko and the song is about a couple on the brink of separation trying to find possibilities to find love in each other again. The video has been produced by the Sony Music,
About this Ritesh Deshmukh said, “This is my first pop music video and I’m glad that it is with Sony Music. The audio is beautiful, the video is beautiful and I can’t wait for you guys to see it.”
Rohan Jha, Lead Pop, Sony Music India said, “Arko had already given us a great song. With Riteish and Madalina featuring in the video and Prawaal Raman directing it, the song now has a video it truly deserves. We are sure this song is on its way to become the love ballad of the year.”
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