Hard Rock International (HRI) announced the launch of a joint sports betting and online gaming venture called Hard Rock Digital in partnership with veteran leaders of the industry.
The venture will be known as Hard Rock and Seminole Gaming (SGA) which would be funded by HRI, SGA and its partners.
According to report by Gambling Insider, HRI chairman Jim Allen said: “With the launch of Hard Rock Digital, we are broadening our digital business which enhances consumer experiences and offerings across our interactive gaming and sportsbook offerings.”
He added, “Hard Rock Digital also intends to pursue strategic branding and distribution opportunities both within the US and globally. In the US alone, the potential future market size is estimated at $7bn for sports betting and $14bn for online gaming.”