Kindred Group’s 32Red has extended its partnership with Rangers FC. This multi-season extension of partnership comes after the two parties came together for the first time in 2014.
Rangers FC is a British football club who would avail 32red’s mental health initiative the Team Talk as well.
The platform is focused on addressing mental health of men where Rangers manager Steven Gerrard also took part.
As per Gambling Insider, Gerrard said: “Rangers and 32Red have been on a long journey together and I am delighted our winning partnership is continuing. I was particularly heartened to hear that the vital Team Talk initiative will be continuing as a result of the new agreement.”
“I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans.”
Kindred Group’s UK GM, Neil Banbury, added: “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers; it’s been quite a journey over the last decade and we’re proud to have played our part in that.
“More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.”