Supplier Pariplay is set to expand its presence in the markets of the United Kingdom.
The company intends to do this in partnership with UK based operator Betfred.
The agreement would see Pariplay making debut on Betfred’s site as the latter is going to host Pariplay’s games on its site.
The games tab of Betfred would provide an opportunity to Pariplay to set its foot in the UK markets.
As per Gambling Insider, Christine Lewis, CCO at Pariplay, said: “The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred.
“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”
Andy Horne, head of egaming at Betfred, added: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers.”