North American professional sports league, NHL has announced that Betway will be its Official Sports Betting Partner.
Betway is an online sports betting company which is looking to expand in the United States. With this deal becoming official, Betway is soon to bring this partnership into action right before 2021 Stanley Cup Playoffs.
As per Gambling.com, Anthony Werkman, CEO of Betway, said: “It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL. Starting with the Stanley Cup Playoffs, the Betway brand will receive major exposure to sports fans around the globe and that will continue at other NHL tentpole events throughout the calendar, which is hugely exciting for us.”
Keith Wachtel, NHL chief business officer and senior executive vice president said: “The Stanley Cup Playoffs is the most exciting two months in sports and delivers a tremendous opportunity for fan engagement on a global basis. With the sports betting category continuing to evolve at a rapid pace, we’re thrilled to launch our new partnership with Betway at this very exciting time of our season. Betway has a very aggressive growth strategy and are an ideal partner to engage with our avid fan base”, according to report by Gambling.com.
Under the deal, Betway will benefit from brand exposure on NHL game broadcasts, where its signs will be visible during the playoffs.