William Hill has gained entry into Latin American market by going live into Columbian market.
The operator goes by name WilliamHill.co and allows the brand to offer sports betting and online casino games.
The operator gained the license C-1611 with the intent to grow internationally through this license.
As per Gambling Insider, William Hill CEO Ulrik Bengtsson said: “I am thrilled to see WilliamHill.co launched within such a short timeframe. This launch includes the full integration of the Alfabet team into our international business hub in Malta and marks our first entry into a regulated Latin American state.”
“We are delighted to have the Alfabet team join our international team, and excited by the opportunity to d deliver a very competitive product and safe player experience under the William Hill brand in Colombia.”
Recently, Caesars Entertainment acquired William Hill and various contender have emerged as Caesars plans to sell off its non US assets.