ftcash has been selected by Mastercard Start Path to participate in its annual six-month virtual mentorship program. ftcash is among one of the six startups from around the world which are going to participate in the current round. MasterCard Start Path which was launched in 2014, is a global effort to support later-stage fintech and tech start-ups who are shaping the future of commerce.
Amy Neale, vice president, MasterCard Start Path, said “ftcash is transforming the way merchants and entrepreneurs can take out loans and get paid for their goods and services”.He also added that “By participating in MasterCard Start Path, ftcash will receive a unique mix of benefits designed to help it scale at an accelerated pace”.
ftcash was founded in 2015 in Mumbai. It is raising funds from Silicon Valley-based early-stage venture and existing investor IvyCap Ventures. ftcash aggregates all payment methods, including credit/debit cards, net banking, and mobile wallets, UPI, and PayPal for merchants to initiate digital payments in less than five minutes through its open architecture-based platform, Users do not need to own a smartphone or download any apps and can conveniently receive payments through a basic feature phone, which can then be transferred directly to their bank account. It primarily serves micro-merchants, MSMEs, home-based entrepreneurs, and mom-and-pop stores, and large corporate businesses with a merchant base.
The Start Path team works with start-ups using a tailored plan to deliver tangible value and help participating companies grow their businesses. The program enables startups to tap into to its global ecosystem of experts and help expand into new markets through relationships with MasterCard and its customers. Since its launch, the team has engaged more than 130 start-ups from all over the world.