PayPal which is a platform for online payments is launching two new campaigns in India. The campaigns are named as ‘Shopping Buddy’ and ‘Go Global’. According to PayPal these campaigns will motivate Indian consumers and freelancers to buy and sell across the border. Both the campaigns will work on the concept of referrals.
The online payments platform is available in more than 200 markets around the world. The firm enables over 200 million to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
The ‘Go Global’ campaign is designed to let people know that a significant portion of freelancing projects i cross-border. Effectively it will enable India’s freelancers to leverage the global opportunity. While ‘Shopping Buddy’ is a consumer campaign that is based on the concept of shopping with friends and winning in the process. Consumers can invite their friends to shop with PayPal across the 200 markets.
Narsi Subramanian, Director of International Spends & Sole Proprietors when asked about the idea of these campaigns said “India is the 2nd largest freelancer market outside of the US. India is also a hub for software exports hence software and web rated services constitute a significant portion of the freelancing business. Additionally, skilled women who have taken a break from their careers to manage the house or children and retired professionals also contribute to this growing number in India”.
According to PayPal both these campaigns will aim at driving engagement through familiarity. The ‘Go Global’ and ‘Shopping Buddy’ will focus on the social and digital platforms and will be live until August 2017.