Tue. Dec 6th, 2022
Baba Ramdev Patanjali

Continuing the exponential growth in India’s FMCG market, Baba Ramdev led Patanjali has recorded a revenue of ₹10,561 crores, up over 100% as compared to the figures last year. Patanjali operates two units, out of them, Patanjali Ayurved deals in FMCG goods whereas Divya Pharmacy sells herbal medicines.

in 2016-17, Patanjali Ayurved accounted for ₹9,634 crores in revenue whereas Divya Pharmacy earned ₹870 crores. There has been a rise of 100% in profits. At an event in New Delhi, Baba Ramdev said that Patanjali will become the number one brand in the coming 2-3 years and it will recapture the market owned by Multi-National companies.

According to a recent report by CNBC-TV18, Patanjali has clocked impressive marketshare in all the important categories of FMCG. Patanjali has 15% marketshare of Shampoo, 15% in Facewash, 14% in Toothpaste and over 35% in dish wash. The honey sold by Patanjali has a marketshare of over 50%.

Talking of revenue, Patanjali’s most popular toothpaste, Pant Kanti earned a revenue of ₹940 crores whereas the hair oil got ₹825 cores. Heavily advertised range of Face wash earned Patanjali a revenue of ₹228 crores. The CNBC report also adds that Patanjali is looking to add more products to hair oil and face wash categories in the coming months.

The latest figures have been announced at a time when Patanjali is facing a lot of allegations legally. Terming all of them baseless, Baba Ramdev said that these all are conspiracies by the competitors and that there is nothing proven against Patanjali.

By Prithviraj Singh Chauhan

Part time journalist, full-time observer. Editor-in-Chief at The Indian Wire. I cover updates related to business and startups.