Despite Unlock 1.0, 2.0 or 3.0, customers are not stepping out of the house to shop at stores or malls retailers, so to overcome this issue retailers are trying to reach their customers through WhatsApp.
Evidently, according to most of the retailers’ people shopping using Whatsapp contributed to their 2 percent sales from March 25 till now.
Tushar Ved, President, Major Brands (India), said, “We retailed most Bath & Body Works and Beverly Hills Polo Club goods via WhatsApp. via the platform has worked well for us as 40 percent of sales were undertaken through home He said while speaking at Retail Technology Conclave (ReTechCon) 2020.
Leading Brands running brands like Polo Club, Beverly Hills, Bath & Body Works, Charles & Keith and Aldo declared they sold more products via WhatsApp.
Major brands are allowing customers to shop via WhatsApp, as they are already in huge losses due to the current pandemic. Brands are sending apparel snapshots and links to customers to shop from the comfort of their house.
Footwear retailer Metro Brands Ltd which has opened 250 of its 500 stores, is using WhatsApp to communicate with its loyal customers. Alisha Malik, vice president, e-commerce at Metro, said: “It’s really like the royal treatment. Customers take a virtual tour of the store, pick their pairs which are then home delivered by the staff at the local stores. The staff also carries additional sizes and designs for their comfort.”
Bata had also said earlier it will scale up a pilot run using WhatsApp as a medium of reaching out to shoppers as it moves to bolster its presence across channels. “The WhatsApp shopping service is available to both new and existing Bata Club members. It allows customers to remotely interact and shop from their neighborhood stores by interacting with store managers, who share catalogs of curated collections and once the customer selects, payment and delivery is organized by the store manager locally….” the company said last month.
Several retail brands are already prompting shoppers with links to their own websites and evaluating various hybrid models that will allow them to serve shoppers in a given city or neighborhood. This will also help them build a direct relationship with customers rather than relying on marketplaces to sell their brands. “The post-Covid era will drive an acceleration of the hyperlocal model for the lifestyle fashion segment,” said Pakhi Saxena, practice head, retail and CPG, Wazir Advisors. “The case for direct to consumer was always strong as it lends to wide portfolio showcasing, direct consumer engagement, shopper analytics, targeted marketing and in the immediate near term, owing to the virus crisis, it has become a channel impossible to ignore,” she said.
Titan through its whole Tanishq has sold jewelry price Rs ten large integer via video.
In most cases, customers involve simply create the payment,” CK Venkataraman, MD, Titan Company aforementioned, adding that Rs 15,000-20,000 is that the average price tag size for jewelry bought on-line.
Expressing views on the one issue that brought customers back to brands, Sandeep Kataria, CEO, Bata India, said, “The ability to earn customer’s trust has helped brands sustain the current
That’s what brands have to be compelled to target and continue their efforts to reinforce that trust.”
Retailers were additionally of the read that companies can have to be compelled to become versatile to introduce and be able to amendment the business plans during this unsure new world.
While discussing businesses grasp digital transformation, Shaleen Verma, Senior Technical Specialist – Business Applications, Microsoft Asian country, said, “The pandemic compelled businesses to hurriedly go digital.
we’d like to pause and bill of exchange the long-run strategy for a property digital transformation.”
Brand leaders united that technology is central to the revival and growth within the current state of affairs.
Kumar Rajagopalan, CEO, Retailers Association of Asian country (RAI), is of the read that retailers can act to turning to technology to avoid wasting their businesses, arrange higher, increase productivity