Priyanka Chopra will be endorsing the government’s flagship Skill India campaign. The National Skill Development Corporation has roped in the Bollywood star as the ambassador for the initiative.
The former Miss world is nowadays focusing more on her Hollywood projects. Her last American TV show, ‘Quantico’, has been a huge hit. She recently appeared in her first Hollywood movie ‘Baywatch’ with Dwayne Johnson. She, herself expressed interest in the initiative and will collaborate on a pro bono basis. She will use her celebrity status to motivate youngsters to hone their abilities through a media campaign.
Earlier, Indian cricket captain Virat Kohli, batting legend Sachin Tendulkar, Bollywood actors Sidharth Malhotra and Shabana Azmi and singer Mohit Chauhan, were also associated with Skill India as goodwill envoys.
“As the brand ambassador, we have given a letter to Priyanka Chopra. The interest had come from her,” National Skill Development Corporation MD and CEO Manish Kumar, said.
Kumar said the media team associated with NSDC is working on how to project Priyanka most effectively through the campaign, as she has emerged as a global youth icon.
Prime Minister Narendra Modi launched the Skill India campaign in July 2015. The government aims to train 40 crore people by 2022.