Moving forward with the idea of developing LGBTQ+ avatars for customers, Kindred Group and Relax Gaming are all set to create industry-first LGBTQ+ avatars.
This feature would be available for Kindred Customers exclusively where LGBTQ+ avatars would be blend in current avatar options.
As per Gambling Insider, Gavin Hayward, Chief Human Resources Officer, Kindred Group, said: “The accumulative impact over time of these adjustments and inclusion is important for minority-identifying individuals and I am glad that we, as a company, can be a part of that.”
He added: “Internally it means Kindred employees can be proud to work for a diverse and inclusive company, whatever their gender or sexual identity. This is not a tick-box exercise for Kindred, this is aligned with our corporate values and our broader Diversity, Equity and Inclusion strategy. It might be seen as a small thing for many but we know it brings reassurance that most LGBTQ+ people don’t often see.”
Katharine Arnsby, Poker and Bingo Team Lead and a member of Kindred’s LGBTQ+ Network, commented: “It’s amazing to work for a company that is open to suggestions like this. It’s a big world, and there are a lot of different people out there.
“I have been part of the LGBTQ+ community for many years, and I’m thrilled to see these acknowledgements of inclusion from the mainstream. The difference is vast from when I started in this industry 20 years ago, and it’s thanks to individuals and companies like Kindred driving change”, as reported by Gambling Insider.