LeoVegas had recently acquired Expekt for a total price of €5m ($6m) and now the company is looking to rebrand the operations to remodel it as a strong sports betting brand.
LeoVegas intends to rebrand Expekt as a part of “strategic broadening” of its operations, and stronger focus on sports betting. It also involves offering of improved gaming experience and revised marketing strategy.
As per Gambling Insider, Gustaf Hagman, LeoVegas Group CEO, said: “It’s incredibly exciting for us as we launch the new Expekt today. The timing couldn’t be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform starting from today, customers will be able to partake in our gaming experience, both for sports betting and casino. Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”