Twitch Channel has been launched by Casino affiliate Mr Gamble seeking to cater US specific players in the market.
Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions. In addition, it offers music broadcasts, creative content, and more recently, “in real life” streams.
Twitch channel already made its debut in New Jersey in March and is ready to boost player engagement among US players. The Finland run Twitch channel is highly successful in that market and now the company is looking to combine streamers with slots available to players in the US.
As per Gambling Insider, Tero Päivärinta, Head of Accounts at Mr Gamble, said: “Our Finnish language Twitch account has proved to be a massive success, so it made sense to launch an English language version of the stream aimed at players in the US market.
“We see our Twitch channels as a great way to drive brand awareness among players and particularly in the US to introduce them to online casino and slots play. Our streamers are highly entertaining but also take the time to talk through what is happening with each spin.
“This will ensure players have fun watching the stream while also familiarising themselves with an online casino and how online slots work. Then, of course, they can head to the Mr Gamble site where they can browse and compare the best brands in the market.”