Mobikon, an online platform for customer engagement tracking and marketing, has raised ₹45 crore in its new funding round from Sistema Asia Fund, Qualgro and C31Ventures in Singapore.
This funding will help the company in its plan to further strengthen presence in India, Southeast Asia and the Middle East. The company is already present in six countries.
The newly raised capital will help the company to penetrate deeper into the existing markets, as well as to expand its leadership team by hiring more talent.
Samir Khadepaun, the founder of Mobikon, said,
With Sistema Asia Fund and C31Ventures coming on board, it will help us to further strengthen our market leadership positioning in customer engagement and marketing. Besides funding, Sistema Asia Fund (SAF) and C31Ventures bring in other distinct advantages. While SAF has great knowledge in building scalable teams, C31Ventures has strong inroads across South East Asia. This would help us in our aim to attain market leadership position in the said geography.
In the coming year or so, the company will be hiring and expanding its team in India, UAE, the Philippines, Singapore, as well as to new markets like the UK and Australia in the next 12-18 months.
Founded in 2012 by Samir khadepaun, the platform provides restaurants with a single dashboard for a range of services, including customer engagement, marketing, analytics and business tools for ordering, reservations, feedback, payments, marketing, etc.
The company claims to be offering its services to more than 3,400 restaurants globally, of which about 2,000 are based in India. Its list of clientele includes Lite Bite Foods that owns Punjab Grill; Specialty Group, which owns Mainland China and also Pizza Express; and Hard Rock Café, among others.