According to the latest research by Counterpoints Market Monitor service, Xiaomi successfully captured around 46 percent of the online market in the Q2 (second quarter) of 2019.
Main Contribution in Xiaomi’s success goes to:
Redmi Note 7 Pro series, Redmi 6A, Redmi Note 6 Pro and Redmi Go as it contributed more than two-thirds of Xiaomi’s total online sales.
Anshika Jain, Research Analyst, said:
“Xiaomi Note 7 Pro was the best performing model in this price band, followed by the Realme 3 Pro.”
In June, Xiaomi introduced the ‘Express Delivery’ programme to promote sales on Mi.com.
Realme rocks the online market:
Realme became the second-largest player in the online segment, because of its affordable series : Realme C2, Realme 3, and Realme 3 Pro.
The smartphone shipments on the online channel in India grew 26 per cent year-on-year during the second quarter of 2019. New launches and multiple summer sale events also drove the growth.
“Growth of Xiaomi and Realme, and the focus of Samsung on online channels with its Galaxy M-series, drove the shipments in the online segment.
The success of these brands also meant that the Rs 15,000- Rs 20,000 (approx $210-$280) was the fastest-growing price band in the online segment,” sai Anshika Jain, Research Analyst.