Tata Punch Camo Edition Makes Indian Debut, Priced At INR 6.85 Lakh Onwards

With the festive season commencing, Tata Motors is ready to push its passenger vehicle sales to the max. But how would they do it? The strategy is clear; this time, it is the Tata Punch that gets a Camo Edition. Priced at Rs.6.85 Lakh onwards, the hatchback is available with multiple cosmetic and feature updates. Wondering what changes we can expect from the special edition hatchback? Take a look at the details related to it down below.

HIGHLIGHTS:

• Tata Punch Camo Edition has rolled out.
• It is available at Rs.6.85 Lakh onwards.
• Multiple cosmetic enhancements are there.

Tata Punch Camo Edition: What’s new?

First and foremost, Tata Motors has introduced an all-new Foliage Green shade for the special edition Punch to make it stand out from the regular model. However, if customers want their hatchback to come with standard colour schemes, the provision is still there.

Other than this Punch now also gets several CAMO badging on multiple places. The way the Indian brand has managed to make it unique has helped this new car a lot. Inside the cabin, it now comes with 6 speakers, a branded 7-inch Harman infotainment system, a reverse parking camera and a push start-stop system making it a premium deal for prospective customers.

A bunch of additional features such as LED headlamps, 16-inch diamond-cut alloy wheels, fog lamps and cruise control are also there, making it one of the most feature-loaded hatchbacks in its segment.

Addressing the media, Mr Rajan Amba, VC (Sales, Marketing and Customer Care) handling the Tata Motors Passenger Vehicles Ltd. added, “In line with our brand promise to keep our portfolio New Forever, we are delighted to introduce the CAMO edition to the Punch line-up. This new entrant will further bolster the sales of Tata Punch and will carry forward the growth momentum. Appreciated for its stunning design, versatile and engaging performance, spacious interiors and absolute safety, Punch is a vital part of our product portfolio and contributes to 24% of our total PV sales. It has consistently featured among the highest-selling cars in the country and currently holds a 15% market share in the highly competitive Compact SUV segment. Furthering the festive fervour and riding the #1 SUV maker rank, the new CAMO edition will help in enhancing market sentiments by captivating consumer mindsets with its brand-new avatar.”

Price List: Tata Punch Camo Edition

Alternatives

In India, Tata Punch Camo Edition compares with other well-known hatchbacks including Maruti Suzuki Ignis, Citroen C3 and Mahindra KUV100 to name a few.