Hyundai has recently launched a loyalty programme for upcoming buyers of the Hyundai cars. Hyundai Motor India Ltd. (HMIL) announced that the loyalty programme will be known as the ‘Hyundai Mobility Membership’.
Under this initiative, the Korean carmaker is aiming to strengthen the value-added services of Hyundai. Basically, the scheme is valid for the buyers who are purchasing Hyundai cars after August 13, 2020. However, the company also announced that a similar scheme will arrive sooner for the existing customers in the next phase.
The concept of the Hyundai Mobility Membership is similar to the existing loyalty programmes. The owner of the vehicle will have to spend on Hyundai products and services for return credits and rewards. Likewise, these credits and rewards can be redeemed to get access to the discounts offered by Hyundai Mobility Membership App.
The eligible owners can enroll for the Hyundai Mobility Membership programme by following these simple steps:
Meanwhile, after the registration, the owner can enjoy a lot of benefits under the Hyundai Mobility Membership programme. The programme is further divided into three categories – Core, Mobility, and Lifestyle.
- Core: Focused on various car needs such as spare parts, accessories, oils, and tyres.
- Mobility: Majorly focuses on personal travel such as rental rides, subscription models, ride hailings, etc.
- Lifestyle: Focuses on entertainment, food, and doorstep services.
However, Hyundai claims this service to be the first of its kind. The motive to roll out this initiative by Hyundai is to keep its customers connected even after the delivery of the vehicle.
Hyundai Mobility Membership Partners
Hyundai has partnered with around 21 brands for the loyalty program to cover all the 3 pillars by forming an ecosystem.
- Core Car – Care free driving: ‘A one stop solution that caters to all your car needs’. Hyundai MOBIS, Shell, and JK Tyre will be the partners for the Hyundai Mobility Membership Programme.
- Mobility – Always on the move: ‘Smart Mobility options for all your travel needs’. Zoomcar, Revv, Savaari, Avis, and DriveU to be the partners.
- Lifestyle – Your life your way: ‘Benefits to offer convenience for daily transactions’. Gaana, Zee5, Dineout, Sterling, 1mg, Fitternity, Eazydiner, Chaayos, OYO, Portronics, Lenskart, Housejoy, and Vedantu will be the partners.
