Digitalization is increasing day by day. Now people opt to buy thing online rather than offline in greed of low prices and easy accessibility. Google who is specialized in Internet-related services and products, is planning to help small and medium shopkeepers of India. The company aims to bring their businesses in the digital world. Google is launching the Digital Unlocked program to bring 41 million small and medium businesses online.
Shalini Girish, Google’s director of marketing solutions said, “According to a government estimate, there are 51 million SMBs (small and medium businesses) in the country out of which 10 million are either available in search results or maps of Google”.
Digital Unlocked program is a training program for creating awareness about digitization among SMBs which got started in January. Google along with the FICCI is planning to conduct 5000 offline classroom training programs and take forward recognising SMBs with SMB Heroes program.