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Demand for ‘Made in China’ products dips 45 percent this Diwali

The ongoing campaign against 'Made in China' products has resulted in almost 45 percent decline in the demand this festive season.

Ever since the boycott call for ‘Made in China’ goods went viral, there has been a sharp decline in the demand for Chinese products. The retailers and wholesalers have been cautious against keeping stocks with them.

In a statement earlier today, Confederation of All India Traders said that the online campaign for boycotting Chinese goods has had a large impact. The retailers have been refraining from taking large stocks due to the ongoing protest and low demands in the market. On an average, there is 45% lesser demand than previous years for China made products.

The statement from CAIT further stated that the campaign has become a talking point among households and women and children are too taking part in it. The women are considered as the main shoppers in festive season and this year, they are the ones avoiding China made goods.

The list of Chinese products affected by the campaign includes electric bulbs, kitchen appliances, toys, crackers,gift items, electric fittings, electronic products, consumables, home decoration items etc. The campaign has willingly given a boost to the traditional potters who have been trying to be creative with better and more creative designs to offer something different this festive season.

CAIT also said that the immediate impact of the campaign will be on Indian importers as the stock has been imported 2-3 months earlier. It also stated that in a longer run, the impact will be more on Chinese traders as the imports from now on will be according to the decreased demand.

The statement said that the need of today is to build competitive products to check the demand of Chinese products in the Indian Market. With Indian government taking bigger initiatives to promote the use of India made goods, it seems that the coming time will be challenging for either side of the traders.

About the author

Kunwar Prithvi Singh Chauhan

Part time journalist, full-time observer. Editor-in-Chief at The Indian Wire. I cover updates related to business and startups.

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