Ola Electric got an overwhelming response from lakhs of consumers when the company opened the window to book their slot to purchase the Ola S1 and S1 Pro opening S1 and S1 Pro range of electric scooters.
CEO Bhavish Aggarwal took to Twitter to announce that the company has sold 4 electric scooters in a second. The Electric vehicle company has sold e-scooters worth ₹600 crore in a day since Wednesday when the company opened for the purchase window. The customers will get the vehicles delivered from next month.
India is committing to EVs and rejecting petrol! We sold 4 scooters/sec at peak & sold scooters worth 600Cr+ in a day! Today is the last day, purchase will shut at midnight. So lock in this introductory price and buy on the Ola app before we sell out! https://t.co/TeNiMPEeWX pic.twitter.com/qZtIWgSvaN
— Bhavish Aggarwal (@bhash) September 16, 2021
“Yesterday (on Wednesday) we opened for purchase, and consumers responded by booking the Ola scooters in unprecedented numbers! We sold 4 scooters every second! In Fact, in just 24 hours, we sold scooters worth over 600 crores! That’s more, in value terms than what the entire 2W industry sells in a day! Make no mistake, the age of EVs is here! read the company’s blog post.
Ola Electric has managed to create a big buzz amongst the customers. It has been actively promoting its products and leading the talk on Electric two-wheelers vehicles in India. At present, Ola is enjoying the so-called monopoly in the market, but soon Hero Motocorp will jump on the battleground with its eclectic bike model.
The Ola S1 will sell at an ex-showroom price of ₹1 lakh while the one-level up S1 Pro has an ex-showroom price of ₹1.30 lakh. These prices vary from state to state depending on subsidies on offer.
Ola Electric is a direct-to-consumer company with no physical locations. Test rides and unit deliveries will begin in October, and Ola Electric has partnered with several financial institutions to provide loans and EMIs.
The booking fee and any advance payments will also be refundable till the vehicle is not dispatched from the business’s plant in Tamil Nadu to the customers’ address, according to the company.
On the first day of booking, Twitter was flooded with the customers’ complaints, happiness, gratitude and many other messages for the company. While some were not able to book the e-scooter, complaining of server issues, others were dedicating the e-scooter as a gift to their parents and family.
Ola Electric factory, in another announcement, said that Ola Futurefactory will entirely be run by women at full scale. So far, Ola has employed over 10,000 women to manufacture one million e-scooters annually which will double if the demand grows, eventually leading to the expectations of an annual capacity of 10 million.