The global smartphone market saw a decrease of 4% year-on-year but grew up 32% quarter-on-quarter with total shipments of 366 million units in the Q3 of 2020 according to a report from Counterpoint.
The report says that global smartphone market is because of increased demand at key markets like United States, India and Latin America. Many regions are slowly opening up after precaution measures for Covid-19 has been taken by various countries that also includes total lockdown.
Samsung has maintained its position as the leader of smartphone market at a global level and has been enjoying a market share of 22% as the company witnessed a YoY growth of 2% and QoQ growth of 32%. It has also dethroned Xiaomi at the Indian market to become the leading smartphone brand.
Huawei is facing many problems because of restrictions imposed by United States an has managed to become the second leading smartphone brand with 14% market share in Q3 2020. Huawei also saw a 24% YoY decline and 7% QoQ decline in shipments.
One particular outcome is Xiaomi surpassing Apple for third position with 13% market share. It saw 46% and 75% YoY and QoQ growth. Apple had a decline of 11% market share with a 7% decline in YoY.
Oppo and Vivo have grabbed the 4th and 5th positions by having a market share of 8%. Realme has been on the 7th position globally with 4% market share. The company had an impressive growth of 45% YoY and 132% QoQ.
There has also been a significant growth in Xiaomi and Realme because of increase in demand at the markets of China, India, Philippines and Southeast Asian countries.