Ardent Group’s Gaming1 joins International Betting Integrity Association


Gaming1 has joined the International Betting Integrity Association (IBIA), according to reports.

Gaming1 is Belgian-based gambling partner and is part of Ardent Group with retail and online sports betting operations in both the European and American markets.

The famous brands of the operator include Zamba and Circus which will now feed into IBIA’s monitoring and alert platform.

According to Gambling Insider reports, “Betting integrity is increasingly becoming a central part of the licensing and regulatory process in markets around the world,” said Gaming1 COO & co-founder Sylvain Boniver (pictured). “We believe that it is vital that betting operators work together to harness their unique market data and intelligence gathering capabilities to meet the concerns of regulators and to protect consumers and sports from corruption.

IBIA’s CEO Khalid Ali commented: “I’m very pleased to welcome another leading name in the regulated betting sector into our association, further strengthening IBIA’s position as the largest customer transaction-based integrity monitoring system in the world. The inclusion of Gaming1’s diverse range of sports betting brands significantly enhances our monitoring capabilities.”