Entain, which recently rebranded itself, has announced its partnership with Verizon to create new digital gambling games with realistic experience.
Entain, formerly known as GVC Holdings, in agreement announced December 17, will innovate Virtual Reality games which would enable customers to watch sports live, analyses sports data, bet and socialize.
As per Gambling Insider, Shay Segev, CEO of Entain said: “To win in the future we need to understand where consumers will be in five, ten years’ time and work with other global businesses also investing in that. We envisage consumers meeting at a game with friends, who could in fact be elsewhere, using virtual reality headsets to watch, interact and share the experience together and, potentially, compete between themselves at half time or feel like they’re on the pitch with the players.”
Guru Gowrappan, CEO, Verizon Media said: “Together, we are building the next-generation of content experiences for sports and gaming fans. Our world-first 5G-enabled production studios in LA and London, creative technology teams and Verizon Media’s Immersive platform, that enables extended reality (XR) content to be created and distributed across digital channels at scale, allow partners like Entain to bring next-level immersive and interactive experiences to their customers.”