Entain is fighting gambling harm in UK by using its player protection initiative Advanced Responsibility and Care.
With the help of the personalized technology-led player protection, it identifies UK customers who are at greatest risk of potential financial problems.
It is set to carry on this affordability check across Entain’s 14 UK brands and is believed to be the first leading UK betting and gaming operator to be rolling out such technology and programme.
As per iNTERGAME report, “We have been working on player affordability concepts for the past 18 months as part of our ARC affordability programme,” said Peter Marcus, group operations director at Entain, who is leading the ARC initiative. “This aims to identify relevant limits at the right time to protect customers whom our technology has identified as being vulnerable or particularly at risk”